Shelf Appeal: How Sappi's Parade Face Papers Drive Brand Success
As the market-leading supplier of face stock papers for self-adhesive labels, we continue to set the standard for quality and performance.
Our Parade Face portfolio offers exceptional print surfaces from high-gloss to semi-gloss to matt, helping brands create distinctive packaging that captures consumer attention and drives shelf appeal. The papers deliver excellent performance during high-speed inline lamination, printing, and die-cutting processes at label printers, and offer superior labelling properties for end-use applications.
Parade Face High Gloss: the industry benchmark
Our Parade Face High Gloss (80 gsm) stands as the recognised benchmark in the industry for premium label applications. This superior product delivers exceptional smoothness and brilliant print reproduction, making it the preferred choice for high-end packaging across cosmetics, premium food products, and luxury beverages.
The Parade Face High Gloss is particularly renowned for metallisation applications, where a thin aluminium layer creates that eye-catching silver effect seen on quality consumer products as seen in beverage and household segments. This embellishment technique elevates brand perception and creates distinctive shelf appeal that helps products stand out in competitive retail environments.
Parade Face Semi Gloss: market-leading performance
As Europe's market-leading face stock for standard applications, our Parade Face Semi Gloss (77 gsm) delivers reliable, high-quality performance for the majority of self-adhesive labelling needs. The consistent surface quality and excellent lay-flatness ensure exceptional printability across flexo, rotogravure, offset, letterpress, and digital printing systems. With its optimised surface treatment and high stiffness, this product excels in high-speed conversion processes.
In response to evolving market conditions, many customers are now transitioning to our Parade Face Basic Semi Gloss. This strategic shift has been widely embraced throughout the industry, with numerous laminators already successfully implementing this product in their operations. The transition represents Sappi's commitment to responding to market dynamics while maintaining our quality standards.
Sappi also produces high quality C1S label papers with a matt printing surface. These face stock papers are mainly aimed at thermal transfer printing processes and they will be used in the logistics and pharma segments.
Technical excellence and value chain support
All Parade Face products are FSC and PEFC certified and suitable for direct food contact. The portfolio supports various finishing processes including embossing, hot and cold foil stamping, and metallisation, making Parade Face ideal for applications across food and beverage, home and personal care, pharmaceuticals, and logistics sectors.
As a true business partner, Sappi occupies a unique position in the value chain. We focus solely on producing paper, giving us a collaborative relationship with laminators and label printers. Our commitment spans from the paper mill through to the end application, working closely with metallisers, laminators, and printers to ensure optimal performance at every stage. This relationship allows our customers to benefit from Sappi's technical expertise while maintaining their competitive edge.
Interested in learning more about how Parade Face papers can enhance your labelling applications? Contact us today.
